Faktion & Deldo:

From an AI Roadmap to Tangible Business Value

Wouter Storme
23 September 2026

Deldo, one of Europe's largest international tyre wholesalers, partners with Faktion to bring AI into sales, e-commerce, inventory, purchasing, logistics and planning, with one vision and one roadmap across the company.

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A new client partnership we're proud to share. Faktion and Deldo, from an AI roadmap to tangible business value in international tyre distribution.

Deldo is one of Europe's largest international tyre wholesalers, distributing a wide range of brands alongside its own: Atlas, Fortuna, Imperial, Minerva, Superia and Tristar. A company that runs a traditional business, and runs it very well.

๐—ง๐—ต๐—ฒ ๐—ฎ๐—บ๐—ฏ๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ฐ๐—ฎ๐—บ๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ ๐——๐—ฒ๐—น๐—ฑ๐—ผ: AI running through the functions, rather than one department at a time. So people get more insight, sell more, and get extra time for the work where they make the difference: the commercial conversation and the negotiation.

At the same time, more than 10,000 SKUs are priced and moved every day. Stock optimisation, price optimisation and proactive selling usually run as three separate projects.

This is where Faktion's AI advisory and capability building comes in:

Before any single use case, we map what AI can support, agree which opportunities are realistic in the near term, and rank them against one question: does this help the Deldo customer?

  • ๐—–๐—ฎ๐—ฝ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด: an advisory round, then training for users and superusers in configurable AI tools such as Claude and Copilot. Deldo builds in-house, and the Deldo teams make the difference themselves.
  • ๐—ฃ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—บ๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ด: every task and process AI can support across sales, e-commerce, inventory, purchasing, logistics and planning.
  • ๐—˜๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฑ๐—ฎ๐˜๐—ฎ: forecasting, stock optimisation and pricing, connected by agentic systems, software that takes the next step without being asked each time.

The future of wholesale is data-driven and AI-assisted, with people making the right call. While classical analyses and agentic systems, running as one loop.

Thank you for to entire Deldo teamย for the trust and partnership!

โ€

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Wouter Storme
Marketing & Communications