Antwerp, Belgium - Argenta and Faktion partner up as one integrated team to shape the next chapter of customer-centric banking in the age of AI. Together, they combine Argenta’s warm, human-first approach with Faktion’s proven experience in building reliable, evaluation-driven AI systems for banks, insurers, and financial institutions.

Argenta continues to differentiate itself with a uniquely customer-first approach and is now exploring how AI agents can responsibly augment digital interactions to become more personal, intuitive, and proactive without losing the warmth that defines the brand.

Faktion complements Argenta’s expertise by accelerating the shaping and delivery of agentic AI capabilities and strengthening Argenta’s internal AI capabilities. With both teams based in Antwerp, the collaboration has grown into a close, high-trust environment where specialists from each side work seamlessly as one multidisciplinary group.

This is part of Faktion’s AI Capabilities, as a Service model where AI engineers and strategists are embedded directly within Argenta’s teams. The integrated team is responsible for jointly designing, developing, and evaluating emerging agentic capabilities inside Argenta’s secure environment.

The integrated team has turned its attention to a suite of high-value use cases designed to elevate the customer experience across digital channels:

• Understanding customer requests instantly & accurately:
  The team is developing systems that can interpret customer requests, map intent to action, and determine the optimal journey with minimal friction.
• Context-aware engagement journeys:
  Rather than generic flows, the aim is to create dynamic digital experiences that adapt to individual customer profiles, history, and real-time context, making self-service feel personal and intelligent.
• Turning banking tasks into simple conversations:
  Assistant-driven conversations are being trialled to support users in decision-making or process initiation while maintaining oversight, transparency, and compliance in the regulated banking environment.

A defining characteristic of the Argenta–Faktion partnership is the way both organisations operate as a single, multidisciplinary team where Faktion’s AI engineers, strategists, and product specialists work directly within Argenta’s product, data, and digital teams.

The approach is built around several core principles:

• Pragmatic, incremental progress:
  Work advances in focused steps, validating feasibility early before broadening scope.
• Shared ownership:
  Roadmaps, deliverables, and outcomes are shaped jointly, ensuring alignment across technical, operational, and business functions.
• Continuous evaluation:
  Every component is assessed inside Argenta’s environment using realistic customer scenarios, enabling evidence-based decisions and reducing risk.
• Capability transfer:
  Faktion’s involvement strengthens internal expertise, helping Argenta develop long-term, in-house AI competency.

This way of working has enabled Argenta to accelerate its AI exploration safely while ensuring that every learning cycle contributes to a scalable, future-proof foundation.

The partnership aims to establish a long-term foundation for AI-powered innovation within Argenta, enabling the bank to expand its in-house AI capabilities while accelerating its digital roadmap.

At Argenta, we put the customer at the center in everything we do. Our collaboration with Faktion allows us to explore how AI can enhance digital interactions in line with the vicinity and simplicity that define Argenta. Together, we are working on ways to support our customers in a more intuitive and proactive way, while keeping their trust at the center.‍

Saskia Vercruyssen, Chief Delivery Officer at Argenta

Real AI progress happens when you stop working next to each other and start working as one team. This partnership is not about delivery from the outside. It is about strengthening and accelerating Argenta's internal AI capabilities, inside the organisation.

Bart Baeyens, CEO at Faktion

For media inquiries, please contact:
info@faktion.com
http://www.faktion.com

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